Turning products into stories customers understand and businesses grow with — in two languages, across two audiences.
I've spent four years at the intersection of tech and communication — helping a Canadian SaaS company launch products, grow enterprise accounts, and reach employees in English and French across the country.
My background spans three business units: client marketing, corporate campaigns, and product & IT. That breadth is deliberate. Understanding how a product is built makes me better at explaining why it matters.
Right now, I'm moving toward Product Marketing Management — bringing the positioning, competitive research, and launch ownership that turns good products into ones people love.
Full-funnel ownership across three business units at a Canadian employee perks SaaS platform. Drove product launches, enterprise client campaigns, and bilingual content strategy for a user base spanning CIBC, LCBO, Bell, FedEx, and Scotiabank.
Created and managed bilingual marketing programs for enterprise clients across industries. Developed enrollment email flows, one-pagers, and HR-facing enablement materials. Built the WorkPerks Marketing Centre — a self-serve resource hub for HR admins and client teams.
Led seasonal campaign series in English and Quebec French, with performance analysis across email and in-product placements. Identified structural audience signals in engagement data that informed future segmentation. Produced sports, travel, and retail campaign assets end-to-end.
Owned end-to-end go-to-market for the BenefitHub Chrome and Safari browser extensions — from Chrome Web Store assets and screenshot sequences to FAQ libraries, video storyboards, and promotional copy. Wrote launch copy with preference for concrete, human language over clever abstraction.
I'm actively exploring Product Marketing Manager roles — Toronto or remote. If you're working on something interesting, I'd love to hear about it.